LeemaS launches its flagship collection

LeemaS launches its flagship collection

LeemaS, a new jewellery brand in the UAE, in collaboration with Damas, announced their plans to launch Leemas’ flagship Brocade collection in the UAE this summer. The announcement came at a special event, held under the patronage of H. H. Sheikha Salama Bint Tahnoun Bin Mohammed Al Nahyan at the Presidential Suite, St. Regis Hotel, Abu Dhabi, which was organized and supported by Nexus Business Services.

The exclusive event began with a warm welcome, followed by a cake cutting ceremony by H. H Sheikha Moza Bint Khalifa Bin Mohammed Bin Khalid Al Nahyan. The presentation was also attended by VIPs, foreign diplomats and large business owners. Both Leemas and Damas showcased their exquisite, one-of-a-kind jewellery pieces.

“LeemaS’s Jewelry is really unique in style. While most of the jewelry makers try to make the diamonds shine as bright as possible, LeemaS Jewellery draws your attention to the perfection of minor details — ornaments, engraving, stones fixing and finishing. We hope this event will give a good start to LeemaS in the UAE market”, said Souad Hosani, President, Nexus Business Services, at the opening speech.

“The UAE jewellery market is one of the most competitive markets in the world, with highly demanding customers. We are pleased that Damas, being the top player on the UAE market, agreed to partner with us at this event. We hope that this is only a beginning of long-term cooperation,” Kostiantyn Gridin, Partner, LeemaS Jewellery noted.

LeemaS is a Dubai-based luxury jewellery distribution company founded by a team of professionals with more than 12 years’ experience in jewellery design and marketing. Over the past 11 years, LeemaS has developed more than 400 unique designs, which equals to eight diverse collections. The company’s flagship collection is Brocade that is reminiscent of intricate oriental designs using high-quality precious metals and stones.